Reflex Vehicle Hire celebrates 10 years of innovation and customer service excellence

Reflex Vehicle Hire celebrates 10 years of innovation and customer service excellence
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Reflex Vehicle Hire has reached a historic milestone as the business marks its 10th Anniversary.

During the past decade, Reflex has supported the flexible fleet needs of thousands of drivers and hundreds of customers, reshaping the vehicle hire market with a unique safety commitment that has protected businesses from unexpected costs and helped employees to avoid on-road incidents.

The Safety as Standard pledge was a cornerstone commitment in the boardroom when the business was founded in 2012; over the years it has been enhanced with a growing list of innovations.

Reflex Vehicle Hire was one of the first companies in the industry to limit vans to 70mph and pioneered the provision of vehicle tracking and dashcams throughout the fleet.

Customer requests provided the inspiration for a wealth of new products, which were developed into the award-winning Driive with Reflex modular risk management service. Innovations range from a telematics monitoring and data analysis service to an innovative distraction and tiredness warning system that includes alerts on hand-held mobile phone use.

Reflex Vehicle Hire has also worked to reduce fleet downtime and costs with national mobile servicing.

This dedication to customer service and innovation led to Reflex Vehicle Hire becoming the first van rental business to receive Van Excellence operator accreditation from the Freight Transport Association (now Logistics UK).

Since launch the fleet has expanded to nearly 6,000 vehicles with annual revenues of more than £50 million.

The company’s extensive range of cars and vans is deployed to meet specific industry needs nationwide in every area of business, from utilities to rail and logistics, backed by ongoing investment in the latest innovations and technology.

Where available, Reflex Vehicle Hire adds factory-fitted incident reduction technology to vehicles, ranging from reversing sensors to autonomous emergency braking, which can reduce crashes by 30%.

Other innovations have included hybrid welfare vans as part of a growing electrified fleet.

As customers prepare for the government’s proposed ban on the sale of new petrol and diesel cars and vans from 2030, Reflex Vehicle Hire is driving change with services including Reflex Renewable Drive, the zero-emission test drive service for fleet managers, and EV:IE (Electric Vehicle Information Exchange), a unique fleet evaluation tool that analyses data on a company’s current vehicle choices and provides insights on alternative zero-emission cars and vans that could replace them.

Protecting the environment is just one area where Reflex Vehicle Hire has made a difference in the past decade.

It supports a number of charitable initiatives, from food banks to blood banks, and the dedicated team has launched a high-profile campaign to raise mental health awareness for employees and drivers.

Reflex Vehicle Hire has also helped lead equality and diversity within the fleet sector, including support for apprenticeships and the appointment of Lisa Spong as the first female director of the business in 2018, as one of a growing number of female managers within the business.

Most recently, a share buy-back last year gave the Waring family 92% ownership of the business to prepare it for future growth while retaining its unique focus on customer service, safety and innovation.

Reflex Vehicle Hire Chairman and Managing Director Oliver Waring said: “I want to personally thank all the team for their hard work and dedication to making Reflex Vehicle Hire the best in the business.

Over the past decade, we have worked in partnership with a wealth of fleet customers to develop the essential services and innovations that keep British businesses moving.

In the next 10 years, the fleet industry will encounter some of the biggest changes in its history as electrification reshapes every part of the economy. The team at Reflex Vehicle Hire will be working in partnership with our customers along every mile of this challenging journey.”

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