On the occasion of its fourth anniversary, CUPRA has shared its ambitious vision for the year ahead.<\/p>\n\n\n\n
At a special online event, the brand announced two new models will join the existing line-up, as well as the launch of a new digital experience, called Metahype \u2013 a collaborative new platform in the metaverse, and a new virtual racing experience.<\/p>\n\n\n\n
\u201cOur 4th anniversary has a special significance. The plans we have in store for 2022 include the intention to double our sales, double our turnover and double our sales network. This is why we\u2019re calling our ambition CUPRA X 2,\u201d<\/em> said Wayne Griffiths, CEO of CUPRA.<\/strong> \u201cFour years ago, many people doubted us, but we never doubted ourselves. This year, we\u2019ll prove once again that nothing can hold back our unstoppable impulse.\u201d<\/em><\/p>\n\n\n\n CUPRA intends to double its global network of CUPRA Specialists and CUPRA City Garages, bringing these unique offerings to more consumers around the world.<\/p>\n\n\n\n CUPRA also revealed it will launch two new models. This follows last year\u2019s announcement that the CUPRA Tavascan, the brand\u2019s second all-electric vehicle, will come to the market in 2024, followed by an electric vehicle inspired by the UrbanRebel, in 2025. These will join the CUPRA Born which arrives in the UK in April 2022, as well as the already-launched Formentor, Leon and Ateca.<\/p>\n\n\n\n Unique experiences are at the heart of CUPRA and later this year these experiences will exist in an entirely new space as the brand enters the immersive virtual reality, called \u2018Metahype\u2019.<\/p>\n\n\n\n \u201cMetahype is our interpretation of this new universe. It\u2019s a collaborative space where brands, startups, and content creators can host a wide variety of events and experiences for individuals to create and share culture,\u201d<\/em> Griffiths<\/strong> added. \u201cWith CUPRA\u2019s entry into the metaverse, we\u2019re proving once again that we\u2019re a brand that goes beyond the automotive industry.\u201d<\/em><\/p>\n\n\n\n Developed in partnership with VISYON, an award-winning creative immersive company and part of the Mediapro Group, Metahype is all about collaboration. Beginning with brands from the worlds of music and entertainment, such as Primavera Sound and UBEAT, CUPRA will team up with partners from multiple fields to inspire the new generation.<\/p>\n\n\n\n Speaking in the virtual world with globally recognised futurist and Chief Metaverse Officer Cathy Hackl, Griffiths revealed that brands and individuals will be able to showcase artistic material such as NFTs (Non Fungible Tokens), display digital and physical products, and stream content within Metahype.<\/p>\n\n\n\n CUPRA will have its own hub within the platform \u2013 a place where it can create new and spectacular experiences for different points throughout the customer journey.<\/p>\n\n\n\n \u201cWith virtual worlds brands have the opportunity to create completely new, immersive experiences for their existing and future customers. This is a great opportunity for CUPRA to engage with its communities in innovative and truly authentic ways via Metahype\u201d,<\/em> commented Hackl<\/strong>.<\/p>\n\n\n\n CUPRA also gave a glimpse of a whole new way of racing, combining the real and virtual worlds: the CUPRA2 Experience.<\/p>\n\n\n\n \u201cWith our all-electric UrbanRebel, we\u2019re bringing the CUPRA2 Experience to the world, a unique racing experience where what you drive is real, but what you see is virtual,\u201d<\/em> explained Antonino Labate, CUPRA\u2019s Director of Strategy, Business Development & Operations.<\/strong> \u201cWith the CUPRA2 Experience, we\u2019re ready to shake up the traditional motorsport format.\u201d<\/em><\/p>\n\n\n\n Ahead of the CUPRA2 Experience\u2019s launch, CUPRA will auction its first NFT, which will be of the UrbanRebel. The successful bidder will be given the opportunity to be one of the first pilots within the CUPRA2 Experience.<\/p>\n\n\n\n With the launch of Metahype, the CUPRA2 Experience and with two new models on the horizon, CUPRA celebrates its fourth anniversary by showing once again that it\u2019s the progressive brand that never stops moving.<\/p>\n\n\n\nMetahype: Taking CUPRA into an immersive digital world<\/h5>\n\n\n\n
CUPRA2 Experience: Racing like never before<\/h5>\n\n\n\n